CREATIVE DIRECTOR | BRAND STRATEGIST | CREATIVE LEADER
Creative Director and brand strategist with deep experience building brands, shaping messaging and turning complex business objectives into clear, compelling creative. A hands-on leader and trusted team partner who combines strategic thinking, strong storytelling and practical problem-solving—from defining the big idea to bringing it to life.
Experienced leading integrated brand campaigns across digital, social, video, TV, radio, print and OOH, with a career spanning healthcare, financial services, technology and consumer brands. Equally comfortable partnering with executive leadership and marketing teams or rolling up my sleeves with writers, designers and production teams to get the work right.
PROFESSIONAL EXPERIENCE
Senior Creative Specialist (Creative Director) | Renown Health
May 2019 – Present
Creative director responsible for brand strategy, integrated campaigns, content and messaging across the health network, including clinical services, insurance lines, community partnerships, sponsorships and organizational initiatives.
• Created and led the development of Renown’s current brand platform, defining its strategic positioning, overarching brand concept and messaging architecture. Continue to lead its creative expression and evolution across channels and brand touchpoints.
• Brought a major agency-developed brand campaign in-house shortly after launch, evolving the concept and messaging to strengthen engagement and elevate the brand. Subsequent consumer research revealed shifts in audience attitudes and mindsets that closely aligned with—and helped validate—the strategic and creative changes put in place.
• Partner with marketing leadership, executive stakeholders and internal teams to translate organizational priorities and complex business challenges into clear brand strategies, compelling ideas and effective messaging.
• Lead integrated campaigns from strategy and concept through execution, ensuring ideas and messaging work cohesively across channels and brand touchpoints.
• Develop and steward brand voice, positioning, messaging and storytelling across the organization.
• Direct designers, writers, production partners, agencies and vendors to ensure creative integrity and alignment with strategic and business objectives.
• Serve as a hands-on creative leader and strategic partner on high-profile brand, campaign and messaging initiatives.
Creative Hired Gun | Freelance
August 2017 – April 2019
Selected Brands: Allegiant Air, Mint Mobile, Washington Trust Bank
• Partnered with agencies and brands on integrated campaigns, concepts, brand messaging and copywriting across multiple industries.
• Provided senior-level strategic thinking and hands-on creative development across channels and consumer touchpoints.
Senior Copywriter | Kovel/Fuller
October 2014 – July 2017
Selected Brands: Mercury Insurance, Yokohama Tires
• Developed integrated campaigns, concepts and brand messaging for national and regional clients across channels and brand touchpoints.
• Partnered with art directors, strategists, account teams and clients from concept development through production and launch.
Senior Copywriter | The Woo
October 2013 – September 2014
Selected Brands: Duracell, LA Fitness, Lenovo, Samsung
• Created integrated campaign concepts, copy and brand messaging for major consumer and technology brands.
• Collaborated with creative, strategy and account teams to bring ideas to life across channels and consumer touchpoints.
Head of Production | Rhythm + Hues Commercial Studios
August 2012 – February 2013
• Led commercial production operations within an internationally recognized visual effects and creative studio.
• Partnered with creative leadership, producers, artists, agencies and clients to deliver complex, high-profile commercial projects.
• Managed creative requirements, resources, schedules and delivery across multiple concurrent productions.
Creative Services Manager | Rhythm + Hues Commercial Studios
May 2005 – July 2012
• Managed creative services supporting commercial production, business development and client-facing initiatives.
• Collaborated across creative, production and executive teams, building extensive experience at the intersection of creative development, production, technology and client service.
ADDITIONAL CREATIVE EXPERIENCE
Agencies: Ogilvy & Mather, TBWA\Chiat\Day, BBDO
Selected Brands: American Express, Kraft Foods, Nissan
Additional experience in integrated advertising, campaign development, copywriting, creative production and brand storytelling.
CREATIVE & BRAND EXPERTISE
Creative Direction • Brand Strategy • Brand Positioning • Brand Messaging • Integrated Campaigns • Creative Strategy • Concept Development • Copywriting • Storytelling • Brand Voice • Content Strategy • Digital • Social • Video • TV • Radio • Print • OOH • Experiential • Creative Production • Cross-Functional Leadership • Agency Management • Executive & Stakeholder Partnership
EDUCATION
California State University, Chico | B.A., Information and Communication Studies